By
Richard Kirshenbaum
St.
Martins 2019
320
pages Historical Fiction
This
is a fun romp through the early days of the cosmetics industry, loosely based
on the rivalry of Helena Rubenstein and Elizabeth Arden. Kirkus
calls it “a vivid portrait of glamorous, feisty women contending for the crown
of cosmetics queen.” I had just seen the musical War Paint, about the
lives of Rubenstein and Arden, when the advanced copy of Rouge came to me,
so I had a great time comparing plot lines. Loved War Paint; loved Rouge.
Here
is the description from the publisher.
“Rouge is a sexy, glamorous journey
into the rivalry of the pioneers of powder, mascara and rouge. It
gives readers a rare front row seat into the world of high society and
business through the rivalry of two beauty industry icons (think Helena
Rubenstein and Elizabeth Arden).
This fast-paced novel examines the lives, loves, and sacrifices of the visionaries who invented the modern cosmetics industry: Josiah Herzenstein, born in a Polish Jewish Shtlel, the entrepreneur who transforms herself into a global style icon and the richest woman in the world, Josephine Herz; Constance Gardiner, her rival, the ultimate society woman who invents the door-to-door business and its female workforce but whose deepest secret threatens everything; CeeCee Lopez, the bi-racial beauty and founder of the first African American woman’s hair relaxer business, who overcomes prejudice and heartbreak to become her community’s first female millionaire.
This fast-paced novel examines the lives, loves, and sacrifices of the visionaries who invented the modern cosmetics industry: Josiah Herzenstein, born in a Polish Jewish Shtlel, the entrepreneur who transforms herself into a global style icon and the richest woman in the world, Josephine Herz; Constance Gardiner, her rival, the ultimate society woman who invents the door-to-door business and its female workforce but whose deepest secret threatens everything; CeeCee Lopez, the bi-racial beauty and founder of the first African American woman’s hair relaxer business, who overcomes prejudice and heartbreak to become her community’s first female millionaire.
The cast of characters
is rounded out by Mickey Heron, a dashing, sexy ladies' man whose
cosmetics business is founded in a Hollywood brothel. All are bound in a
struggle to be number one, doing anything to get there…including
murder.”
Rouge begins in the
early part of the 20th century and closes near the end of the
century. The characters are richly developed and the rivalry daunting. One
interesting true fact about the cosmetics industry was that Victorian women did
not wear makeup, and the inventors of the industry had to fight the stereotype
that only hookers wore makeup. But under the guidance of these forthright (and also
conniving) women, soon every woman in America was wearing makeup,and
the novel’s two protagonists had become rich beyond measure.
Kirshenbaum is an
advertising executive/author. His specialty is writing about the one percent
that live in his neighborhood. Kirshenbaum must have had a great time
recreating wealthy Manhattan through the eyes of Josephine, Constance, CeeCee and
the others as they built their beauty empires. The reader finds herself thrust
into the very heart of the city, its shops, and its nightlife. As one reviewer
said, “it’s glitz, greed, and glamor.”
Rouge is released tomorrow. Get a
glass of wine, grab a lawn chair, settle down by the pool and enjoy.